Blog

Practical marketing and e-commerce insights, trends and case notes from the Tudu Group team.

TikTok Marketing

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Understand the 2026 TikTok Shop algorithm to sell steadily

Ngo Minh Quan | July 2, 2026

TikTok distributes on behavior and conversion signals, not just views. How to read those signals and optimize selling content.

A TikTok livestream script that keeps orders closing

Le Thu Trang | June 24, 2026

An effective live session needs a script built around prime-time blocks, rotating hook products and margin products.

Allocating TikTok Ads budget for new sellers

Ngo Minh Quan | June 12, 2026

Split budget by the learning phase, avoid turning ad groups off too early, and know when to scale budget.

Zalo Marketing

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Build a customer-care funnel on Zalo OA

Pham Gia Han | June 28, 2026

Zalo OA suits nurturing interested leads into buyers through segmented messages and automated scripts.

E-commerce

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Ride Shopee Flash Sale the right way to spike revenue

Tran Bao Long | July 5, 2026

Flash Sale is more than discounting. Only synced stock, imagery and ads let you capture the incoming traffic.

Optimize product listings on e-commerce marketplaces

Tran Bao Long | June 18, 2026

Title, attributes and images decide on-site search rank. How to standardize listings to grow organic visibility.

Meta Marketing

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Run Meta Advantage+ campaigns effectively

Vu Khanh Chi | June 30, 2026

Advantage+ automates much of the work, but still needs good inputs: diverse creative and clean conversion signals.

Google Marketing

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Performance Max for retail: dos and don’ts

Dang Hoang Nam | June 21, 2026

Performance Max covers every Google surface, suiting retailers with good product data, but needs control to avoid burning budget.

Brand Marketing

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Brand storytelling for small and medium businesses

Vu Khanh Chi | May 30, 2026

Small businesses do not need a big budget to build a brand; they need a consistent story and clear touchpoints.