Zalo OA is strong at messaging people who already follow you. Instead of sending the same content to everyone, segment by behavior and buying stage.
Three funnel tiers
- Newly interested: send useful content, do not sell yet.
- Already engaged: introduce products with a fitting offer.
- Existing buyers: re-engage and encourage repeat purchases.
Combine automated messages for key milestones with manual messages where personalization matters. Sync data back to your CRM so no customer slips through.