Livestreaming is not talking freely for hours. An effective session is split into fifteen-minute blocks, each with one focus product and one call to action.
Session framework
- Opening block: a low-price hook product to pull and retain viewers.
- Middle block: the hero product, focused on handling objections.
- Closing block: combos and limited offers that create decision pressure.
Keep restating remaining stock and offer time to maintain buying momentum. Assign a host, a closer and a comment watcher so no customer is missed.