Advantage+ lets Meta automate distribution and optimization, but output quality depends on inputs. The two key inputs are a diverse enough creative library and accurately measured conversion signals.
Prepare the inputs
- Provide many creative formats for the system to test.
- Set up standard conversion events and verify data reliability.
- Keep account structure lean so learning data is not fragmented.
Judge by cost per result and average order value, and avoid intervening too early before the system has enough data.