A women's footwear brand wanted to escape revenue that swung wildly between sale events.
Challenge
The store leaned too heavily on flash sales, so revenue dropped sharply once each event ended.
Solution
- Restructured the catalog and priced around hero products.
- Spread ad budget evenly by week instead of piling it into sale events.
- Standardized the care and order-closing process.
Result
Revenue settled into a steady monthly rhythm with far less reliance on discounts.