This course shows how to leverage search intent to run Google Ads and Performance Max on real demand, instead of burning budget on useless impressions.
What you will learn
- Research keywords by intent and purchase stage.
- Structure Search and Performance Max campaigns.
- Write ad copy that matches real search demand.
- Set up conversion and order-value tracking.
- Optimize budget by behavior and performance.
Course content
- Understanding search intent and the customer journey.
- Keyword research and campaign grouping.
- Building demand-driven Search campaigns.
- Deploying Performance Max and feeding the right signals.
- Measuring, optimizing and reallocating budget.
Who it is for
Marketers and business owners who want intentful traffic and lower Google ad costs.
After the course
You will know how to put budget behind real demand, measure results and optimize by data.